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joanne
Joanne O’Connell is an experienced marketing and communications research
professional with all the traits that go along
curious / resourceful / no
limitations on type of research approach / has that pragmatic mix of
big-picture view and detailed practice
She belongs to the community of
independent practitioners who are forever surprising their clients with what a
small operation can deliver
hard work / client responsiveness / excellent
customer service / flexible short-term alliances and (small “p”) partnerships
with other independents / breadth of experience
A second-generation Calgarian,
Joanne learned her technical skills through university studies in math and
psychology. Her business acumen came later through employment with two
communications firms, one major research firm, and successful self-employment
knows Calgary and Alberta well / produces clear value-added reports / wide
skill set
Joanne has been active over many years with the Alberta chapter of
the national Marketing Research and Intelligence Association –
www.mria-arim.ca
gives to the industry / keeps current with industry and national trends /
follows the Code of Ethics
In 2003, she obtained the CMRP (certified marketing
research professional) designation, awarded by the MRIA to signify professional
competence in both quantitative and qualitative practice
a life-long learner
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